Premium Sella (Parboiled) Rice
Everyday Rice, Exceptional Quality
Our Sella (Parboiled) Rice is perfect for everyday family meals — fluffy, firm, and non-sticky whether you're making simple white rice, khichdi, or a quick pulao. Parboiling locks in nutrients and gives each grain a firmer bite that holds up well in all-day pots.
Why Naimat Sella Rice is different
- Parboiled for better nutrition: B vitamins and minerals locked inside the grain
- Firm, non-sticky texture: Each grain stays separate even after reheating
- Machine-cleaned & sorted: No chalky broken grains or foreign matter
- Economical for large families — available in bulk packs
Perfect for
Everyday white rice, yakhni pulao, khichdi, rice and daal, and mixed rice dishes.
Nutritional highlights (per 100g, cooked)
Calories: 123 | Carbohydrates: 26g | Protein: 2.5g | B Vitamins: higher than raw milled rice
Store in a cool, dry place. Best consumed within 18 months of packing.
- Same-day delivery within Lahore (order before 2 PM)
- Free delivery on orders above PKR 1,500
- Standard delivery: PKR 250 within Lahore
- Nationwide delivery
Soak 1 cup dal in water for 30 minutes. Drain and add to pressure cooker with 2.5 cups water. Cook for 3 whistles. For tarka: heat oil, add cumin, garlic, tomato, salt and chilli. Pour over cooked dal. Serve with roti or rice.
This batch was independently tested by a PSQCA-accredited laboratory.
- Aflatoxin: Not detected
- Heavy metals: Within WHO safe limits
- Pesticide residues: Not detected
- Foreign matter: 0.0%
Exceptionally high in protein and dietary fibre, with a low glycaemic index that makes it ideal for sustained energy.
One of the highest protein contents among common South Asian pulses. Rich in folate, iron, and dietary fibre which supports digestive health.
We believe you should know exactly how your food gets to you. Here is the journey of every batch — four steps, zero shortcuts.
An honest comparison between our Premium Sella (Parboiled) Rice and typical product from a local market or grocery store.
| Feature | Naimat. | Market / Bazaar | Branded Supermarket |
|---|---|---|---|
| Stone-free | ✅100% Guaranteed | ❌No guarantee | 🟡Machine only |
| Grade certification | ✅Grade A, verified | ❌Unknown grade | 🟡Mixed grades |
| Lab tested | ✅Every batch | ❌Never | 🟡Occasionally |
| Batch traceability | ✅On every pack | ❌Not possible | ❌Rare |
| Days since harvest | ✅Packed same day | ❌Unknown, weeks+ | 🟡1–6 months |
| Resealable packaging | ✅Zip lock pouch | ❌Loose / thin bag | ✅Usually yes |
| Return policy | ✅Full refund guarantee | ❌No returns | 🟡Complex process |
Questions our customers ask most often — answered honestly.
Reviews can be written after purchase.